DoorDash
Doordash wants to increase its DashPass subscriptions
We extended the value of DashPass by using humor as a way to build likability, and awareness, and ultimately get new subscribers.
We also introduced DashDrops, — only available for DashPass members.
MANIFESTO
You forgot your nephew's birthday cake. We got it.
Girls' night in. We got it.
Snacks for your kid's soccer game. We got it.
Said the wrong thing last night. We got it.
Ate bad sushi. We got it.
For whatever event or non-event comes your way, DoorDash Dashpass now includes DashDrops with curated bundles for just about anything you can think of.
We got you because we think about you.
What the Hell are DashDrops?
Dash Drops allow you to order pre-curated sets of items. Some bundled drops are really useful.
Some are strange and fun.
All of them align with how we feel as we deal with the real world & will make you smile.
Each DashDrop has a theme with three items that go with it if you are feeling down you may be interested in getting the rough day DashDrop package, which includes kraft mac n cheese, a heated blanket, and a spa foot massager.
Let’s See the Drops
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