Arcimoto
No one knows what Acrimoto is.
This campaign is to get the University of Oregon students and their parents to use Acrimoto as their preferred form of transportation.
Copywriting: Lauren Hessel
CD: Maia Ranuio
Media Planner: Alejandro Lee-Perez
Account Executive: Kai Zimmer
Strategist: Zach Dearing
GOAL
Get parents
To buy an arcimoto subscription for their child at UO
by conveying how safe, simple and efficient it is.
