Arcimoto

No one knows what Acrimoto is.

This campaign is to get the University of Oregon students and their parents to use Acrimoto as their preferred form of transportation.

Copywriting: Lauren Hessel

CD: Maia Ranuio

Media Planner: Alejandro Lee-Perez

Account Executive: Kai Zimmer

Strategist: Zach Dearing

GOAL

Get parents
To buy an arcimoto subscription for their child at UO
by conveying how safe, simple and efficient it is.

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