Max’s Tavern
Max’s Tavern is a local college bar located in Eugene, Oregon
(SCO DUCKS!).
They needed to have more of a social presence on Instagram and wanted to inform their customers about promotions, specials, and upcoming events. They also wanted to build a better connection between Max’s staff and the college students. And convey why students should pick Max’s as their bar of choice over other bars in town.
Social
We created the campaign “Meet us at Max’s” where we visualized what Max’s can be like when surrounded by all your friends in a cozy fun bar. We used fun captions and relatable trends to make it seem current and applicable to students.
We also highlighted events like trivia, karaoke, and holidays with specials for that day for example Cinco de Mayo. We also highlighted things people were unaware of, such as food options and happy hour deals.
The second campaign we created was “Meet BLANK staff member” Where we would interview a staff member and write a little bio about them to give more personality to the bar and create that community because of staff and college students.
